Don't You Think Competitor Analysis is the Important SEO Technique?
http://www.danscomputersystems.com/articles/12765/1/Don039t-You-Think-Competitor-Analysis-is-the-Important-SEO-Technique/Page1.html
Randy Mark
Let’s have a Quick Recap : •The above mentioned Catholic Cross Pendants are the 5 best selling & most popular among catholic Pendants. By Randy Mark
Published on 01/25/2010
Opening and running a new website can be quite a daunting challenge After all, what with all the countless websites varying for a better search engine ranking, the competition is never forgiving
Opening and running a new website can be quite a daunting challenge. After all, what with all the countless websites varying for a better search engine ranking, the competition is never forgiving. By now, we hope you are convinced that you would really do badly if you don't take help from SEO techniques. Now, these techniques are available to many people, and as such would not introduce a lot of difference between your website and others'. It is also a good strategy to study the competition, and learn from what they are doing. We call this 'competition analysis,' and it can be quite an eye-opening exercise.
Basically, it involves taking apart the marketing techniques being followed by your competitors who are doing well with their search rankings, and then maybe follow or improve upon their techniques.
• So, you might now ask what 'profound insights' are revealed by this analysis. If you study the link structure followed by your competitors, you'll come to discover many useful insights. For instance, it has been found that most of the times the major websites where the link referral comes from are owned by the same company. But at times, if you persist with your link search, you'll hit upon one or two real goldmines, websites that will launch your own webpages into the public eye.
• In the similar fashion, you should do a study on the structure of your rivals' websites. And if you do it carefully, you'll eventually come to the inescapable conclusion that those websites are more optimized and better structured than yours. Learning about the right structuring can be rewarding in more ways than one. After all, at the end of day all that matters is where your website shows up in the search engine rankings. On the same lines, learning to optimize your website to the right quality and quantity is also a precious skill you can't do without. Most of the time, we overdo the optimization, resulting in a webpage that shoots up in ranking for some time, but loses traffic over time since its content has been far too much distorted to be of much use.
• The pay-per-click is the model followed by search engines, with bids placed for popular keywords. Studying the click system being followed by the competition can be very rewarding as it reveals areas where you may be lacking. For instance, you might find out some of the good keywords you had missed earlier, and may even come across some really innovative strategy of placing online bids. Over time, these 'recipes' will work to your advantage and leverage your website's popularity.
We hope that by now you are convinced of the utility of competitor analysis. If so, there are certain other things you can do to make sure you keep abreast of the latest. You can look at the source code of the various websites and look at how they handle their title, head, meta, and heading tags. The insight thus obtained will go a long way in creating a popular website.
Basically, it involves taking apart the marketing techniques being followed by your competitors who are doing well with their search rankings, and then maybe follow or improve upon their techniques.
• So, you might now ask what 'profound insights' are revealed by this analysis. If you study the link structure followed by your competitors, you'll come to discover many useful insights. For instance, it has been found that most of the times the major websites where the link referral comes from are owned by the same company. But at times, if you persist with your link search, you'll hit upon one or two real goldmines, websites that will launch your own webpages into the public eye.
• In the similar fashion, you should do a study on the structure of your rivals' websites. And if you do it carefully, you'll eventually come to the inescapable conclusion that those websites are more optimized and better structured than yours. Learning about the right structuring can be rewarding in more ways than one. After all, at the end of day all that matters is where your website shows up in the search engine rankings. On the same lines, learning to optimize your website to the right quality and quantity is also a precious skill you can't do without. Most of the time, we overdo the optimization, resulting in a webpage that shoots up in ranking for some time, but loses traffic over time since its content has been far too much distorted to be of much use.
• The pay-per-click is the model followed by search engines, with bids placed for popular keywords. Studying the click system being followed by the competition can be very rewarding as it reveals areas where you may be lacking. For instance, you might find out some of the good keywords you had missed earlier, and may even come across some really innovative strategy of placing online bids. Over time, these 'recipes' will work to your advantage and leverage your website's popularity.
We hope that by now you are convinced of the utility of competitor analysis. If so, there are certain other things you can do to make sure you keep abreast of the latest. You can look at the source code of the various websites and look at how they handle their title, head, meta, and heading tags. The insight thus obtained will go a long way in creating a popular website.