It is true that after a company disseminates promotional products, the number of calls that inquire the company about its products rises sharply. Thus, it is essential to promote new products using promotional gifts. Even magazine advertisements are not so effective - if the customer does not reach the company after seeing the advertisement, he may forget to contact the company. At the same time, if he finds another company better, he will contact that company and may not remember the previous company. This does not happen when advertising uses promotional gifts. The effects of promotional products advertising is long lasting and offers more uses to the consumer since he is using the gift without paying anything. Customers will easily remember companies that distributed good promotional products and the same customer would have forgotten all about a product or company after reading an advertisement placed in a magazine or newspaper after he completed reading them.

Print advertisements are one-dimensional compared to promotional products since in the latter case you can touch and feel something. The promotional gifts make a person feel special since they get a feel that someone is giving them a gift; for the same reason, the consumers will return the favour by deciding to buy the products offered by the company. Another advantage of promotional products is the marketing it provides to other people who just look at them. For example, a person carries an umbrella having the logo of a
company. Wherever he carries it, someone or the other will look at it and is free advertising for the company. Not only that, the advertising continues even after the day of giving the promotional item.

Consider another example - a case for holding business cards. All executives and especially sales people need card cases for keeping contact information safely and neatly. It is very useful in maintaining an organised office. It is not a good thing to lose the contact details of a prospective client. Even others like homemakers can use it for storing commonly needed phone numbers for maintaining a house.

The dimension of the card case is convenient - 95 mm x 62 mm x 7 mm. The print and engrave areas are the same - 80 mm x 45 mm. The case is made of aluminium and weighs less. Pad prints and laser engraved prints are also other choices.

For reaping maximum benefits out of advertising, it is advisable to order and offer gifts to customers to promote launches of new products. This is better than other forms of advertising since the benefits are not only far-reaching, long lasting and very effective but personal and exciting. In highly competitive markets, it is better to use highly effective methods for advertising compared to the usual ones. The cost involved will return to the companies in the form of many enquiries and new orders. In addition, when companies choose useful items for promotion, it will make the advertising even more effective. Excited customers will add your sales numbers in less time. This will encourage the companies to use similar methods in the future also.