Companies are always looking for better ways to get their names out there. A common form of advertising for most businesses is the distribution of promotional items. Promotional products can range from mugs and golf tees to t-shirts and zip drives. The possibilities are endless! When purchasing these products, the company logo and contact information is normally placed in a prominent location on the item to serve as a business card alternative.
Among the most popular of promotional products are t-shirts and polo shirts. But which is right for you? What is the difference between the two? Although these products are very similar in many ways, there are many differences that need to be acknowledged.
•Design- A well designed t-shirt or polo will attract the attention of other people and provide exposure for you company. This is where the major difference between t-shirts and polo shirts comes in. Most polo shorts are embroidered with your promotional message across the left breast of the shirt. In most cases, this design is limited to a company logo and perhaps a tag line underneath. The essence of professional simplicity. T-shirts on the other hand allow you a little more freedom. T-shirts are normally screen or silk printed in a way that allows you to be a little more creative. By going this route, you will be capable of not only adding a logo to the front of the shirt, but also have the option to add a message to the back as well. Depending on the message you are trying to project to your clients, the style of the design can make a very big difference in how well the gift is received. So, different circumstances call for different designs... t-shirts and polo shirts both have advantages.
•Identify Your Gift Recipients- Think carefully about what are right for you and your clients. Your employees or working class clients may enjoy a colorful t-shirt, but your corporate clients will appreciate a nice polo shirt for the golf course much more! There is no clear winner with this one as the decision really is on a per client basis. Corporate or Professionals...polo shirts. Employees or Blue Collar Workers….T-shirt.
•Budget- On average, a polo shirt will cost you about double the price of a t-shirt. If you are planning to buy a large quantity of shirts, this difference in price can quickly add up. Quality promotional products can easily run you about $4-15 for a t-shirt and about $10-15 for a polo shirt. So, if you are working with a small budget, the choice in this case is obvious...t-shirt.
In order to make the right impact with your promotional gift, consider these few things before rushing to purchase your next items. Although there is no wrong choice between the two, you will quickly see the advantages/disadvantages of each if you take the time to consider the type of clients you are dealing with. The goal here is to use this product to further along your company presence, not to embarrass the person wearing it, or worse off embarrass yourself!