When people hear the word “promotional product”, the first thing they think of is a bright piece of plastic in the shape of who knows what with a company logo and contact details on it. This isn’t always the case.
One of the top ways to make money for charity is through promotional items. What normally happens is that the director of a charity will find a promotional product store that offers special discounts for non profit organizations. After the right store is found, the right products are then decided upon. The major promotional product distributors have full time account managers to assist with these decisions and point the customer in the right direction for their particular needs.
After the products are selected, a date or series of dates are set in order to promote their charity or non profit group. The point of this is to buy an inexpensive product and then sell it at a very high cost with a thank you message printed on the item. The point of this exercise is not to buy the item itself, but in reality to support charity while feeling like you got something else back in return.
People have been using this method of donation collection since promotional item became a household word. Common places that you will see this method of donation collection is in schools and churches.
This is an entirely different approach than you see in the business world, but one that has proven to be just as effective. If a church buys a large amount of products for less than a dollar and then turns around and sells them for double the price, how long do you think it will be before they have that new roof on the church? Not that long! Everyone loves to help out the church and what better way to give to the cause than getting something in return as well!
Some of the most successful charity campaigns have been centered around promotional products. Sometimes the direct sale of the item is the quickest way to collect money for the, but other times a raffle type scenario is used as well. A small amount of promotional products are purchased and then stamped with the charity or school’s information. They then begin to sell raffle tickets for these promotional products in order to increase the amount of money to be collected. This is actually a quite good idea if you sit and think about it.
Not only is your favorite charity awarded the opportunity to raise money for its cause, but the charity is also promoting itself through the actual promotional items. It’s a win-win situation!
So, the next time you are planning your next fund-raising event, keep the above ideas in your head. Although this is not a widely used method for fund raising, it is indeed a very successful one. The overhead cost to begin a charity drive such as this need only be the cost of a few small promotional items instead of a long thought out rally as is normal custom for charity events.