Fuling Strengthen Brand Advantage Industries, To Create the World's Mustard Capital
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Weihua
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By Weihua
Published on 03/13/2010
Century Famous - Fuling mustard, is the world's three most famous pickles and Chinese exports, one of the three dishes After 30 years of reform and opening up, especially since the continuous development of Chongqing became a municipality, Fuling District, firmly grasp the characteristics and advantages of mustard industry, agricultural efficiency and rural incomes as the goal, strive to foster growth of mustard leading enterprises, consolidate to expand the scale of high-quality raw materials base the implementation of "leading enterprises + base + farmers" in Chan Jiaxiao coupling mechanism of the industrialization of agriculture business model, highlighting technological innovation and to cultivate famous brands, have achieved good social and economic benefits
Century Famous - Fuling mustard, is the world's three most famous pickles and Chinese exports, one of the three dishes. After 30 years of reform and opening up, especially since the continuous development of Chongqing became a municipality, Fuling District, firmly grasp the characteristics and advantages of mustard industry, agricultural efficiency and rural incomes as the goal, strive to foster growth of mustard leading enterprises, consolidate to expand the scale of high-quality raw materials base the implementation of "leading enterprises + base + farmers" in Chan Jiaxiao coupling mechanism of the industrialization of agriculture business model, highlighting technological innovation and to cultivate famous brands, have achieved good social and economic benefits.
One to Three Decades of Reform and Opening Up, Mustard Industry to Glory
(A) The mustard industry is mature.
- High-quality raw material base has a size. In 2007, the Fuling District, the first area and the output of vegetables from 10 years ago to 22.1 million mu, 321,000 tons grown to 50.3 mu, 1.054 million tons respectively, up by 127.6%, 228.3%. Head cabbage seed rate of 100%, basically pollution-free standardized production. As early as 2003, the Fuling was granted by the State, "the national top ten fruits and vegetables zone" in 2005, was again recognized as the National Department of Agriculture to create the second batch of pollution-free agricultural products (crop) production demonstration base of county compliance unit.
- The leading enterprise strength can be enhanced, mustard processing capacity expanded. In 2007, the development of enterprises in Fuling mustard integrated into 102, mustard corporate fixed assets from 1997 to 2.5 billion for the development to 8 billion yuan, increased by 2.2 times; production capacity from 300,000 tons enterprise development to 50 million tons, up 67.7%; Company number of employees increased to 7,000 from 4,000, an increase of 75%. So far 16 companies have been selected mustard named for the state, city and district-level agricultural industrialization leading enterprises. There were altogether 190 mustard brand, "Wu River" and other trademarks have been two well-known trademarks in China and the Chinese brand, "Fuling mustard" to prove trademark five mark the Urban famous trademark.
In 2003, Fuling has been granted by the State of national agricultural deep processing of the top ten areas, the Ministry of Agriculture in 2005 was recognized as the national demonstration base of mustard processing.
- Industrial management be promoted and strengthened. Mustard industrial management for 10 years, so as to contract the contract as the main linkage mechanism of "company + base (processing households) + farmers" in the implementation of industrial management to get better. Head cabbage cultivation, semi processing disorder in the past has been gradually growing and processing of orders for the production, purchase the contract change. According to statistics, in 2007, mustard enterprises to establish a base in an area of more than 30 million mu, accounting for 60% of total cultivated area, mustard corporate annual demand for about 70% of raw materials from the purchase contract. Past two years, Fuling District Development mustard professional cooperatives (the Association) 28, the connection process driven more than 600 households households, households of more than 5,600 farmers in the mustard industrialization played an active role.
-Mustard up the comprehensive development of the extension chain to achieve significant results. Mustard products form a full-shaped mustard, mustard and easy listening, bottles, boxed, and exports high-grade mustard mustard several major series from the past more than 20 varieties grown to more than 100 kinds of low-value-added high-salt products, full-shaped mustard gradually with higher added value, the low-salt products to replace, convenient mustard, whole-shaped mustard, mustard proportion of exports from 5.6:3.7:0.7 to 8.4:0.9:0.7 to adjust. Has a larger advantage in product development, while attached to a good start product development. Built five mustard sauce production plant, annual production and sales of 3000 tons mustard sauce; processing households, farmers own brewed year round sales and consumption of 2,000 tons of mustard sauce, soy sauce, mustard the region to achieve sales revenue 10 million yuan, respectively, an increase of 150 over 1998 %, 257%. Since 2000, mustard green leaves, vegetable tip gradually developed in 2007 using 3,000 tons of mustard leaves, producing olives vegetables, pickled cabbage and other 600 tons, sales income of 2.40 million.
(B) mustard industries as the "three rural" problem-solving and regional economic development has made considerable contributions.
- Drive income of the farmers continue to grow. According to statistics, in 2007 farmers from the mustard industry to obtain the per capita cash income of 1090 yuan and net income of 433 yuan, respectively, compared with 755 yuan and 338 additional 1998 yuan, rose by 225.38 percent and 355.79 percent. Among them, planting vegetables and the first sales income 260 million yuan and net income of 145 million, more than a decade ago were up 224.1% and 246.3%; semi-processed 530 thousand tons, to achieve a total income of 4.05 billion, net income of 94 million yuan, than a decade ago were up 194.4% and 189.3% and 135%; farmers in the mustard industry to engage workers, transportation and other net income of 1.08 billion, as compared to 1998 increased 166.3%. In my District, Jiangbei, Yum products such as mustard main towns, a considerable number of farmers more than half of annual income from the mustard, income amounting to several million households in semi-manufactured products abound, and many large annual income of 20 million yuan.
-To solve employed more than 30 million people. Actual employees in the region from the mustard industry in 1998 18.4 million to 301,000, accounting for 47% of employees in the region of society. Among them, mustard production enterprises the number of workers to 7,000 by 4,000 people, including mustard and processing enterprises above designated size employing nearly 6,000 people, accounting for all employees in industrial enterprises above designated size accounted for more than 10%. Mustard cultivation and semi-processing of production personnel from 18 million to 294,000 people.
Finished processing households abound, and many large annual income of 20 million yuan.
- To solve employed more than 30 million people. The region actually employed by the mustard industry in 1998 18.4 million to 301,000, accounting for 47% of region's community of employees. Among them, mustard production enterprises the number of workers to 7,000 by 4,000 people, including mustard and processing enterprises above designated size employing nearly 6,000 people, accounting for all employees in industrial enterprises above designated size accounted for more than 10%. Mustard cultivation and semi-processing of production personnel from 18 million to 294,000 people.
- Stimulating the development of related industries. Mustard industry in driving rapid growth of income of the farmers at the same time, also make a great contribution to industrial development in Fuling. 2000 Fuling District 87 industrial enterprises above designated size have mustard production enterprises 9, 2007, developed to 51, accounting for above-scale enterprises the proportion of households increased 21.6 percentage points; scale associated with cartons and other packaging materials for more than manufacturing enterprises in 2000 by a development to 2007 7. In 2007, the region's total revenue of mustard industry, 22.9 billion yuan, compared with 186% growth in 2000. Among them, the farmers planted vegetables first, processing income of 6.65 billion yuan, refined mustard 1.08 billion sales, packaging, supplies, transportation and other related industries income 490 million yuan.
- To promote regional economic development. 2007 mustard industry, profits and taxes 500 million yuan, 284 percent increase over 1998. Export 14.65 million U.S. dollars, 211.7% increase over 1997.
One to Three Decades of Reform and Opening Up, Mustard Industry to Glory
(A) The mustard industry is mature.
- High-quality raw material base has a size. In 2007, the Fuling District, the first area and the output of vegetables from 10 years ago to 22.1 million mu, 321,000 tons grown to 50.3 mu, 1.054 million tons respectively, up by 127.6%, 228.3%. Head cabbage seed rate of 100%, basically pollution-free standardized production. As early as 2003, the Fuling was granted by the State, "the national top ten fruits and vegetables zone" in 2005, was again recognized as the National Department of Agriculture to create the second batch of pollution-free agricultural products (crop) production demonstration base of county compliance unit.
- The leading enterprise strength can be enhanced, mustard processing capacity expanded. In 2007, the development of enterprises in Fuling mustard integrated into 102, mustard corporate fixed assets from 1997 to 2.5 billion for the development to 8 billion yuan, increased by 2.2 times; production capacity from 300,000 tons enterprise development to 50 million tons, up 67.7%; Company number of employees increased to 7,000 from 4,000, an increase of 75%. So far 16 companies have been selected mustard named for the state, city and district-level agricultural industrialization leading enterprises. There were altogether 190 mustard brand, "Wu River" and other trademarks have been two well-known trademarks in China and the Chinese brand, "Fuling mustard" to prove trademark five mark the Urban famous trademark.
In 2003, Fuling has been granted by the State of national agricultural deep processing of the top ten areas, the Ministry of Agriculture in 2005 was recognized as the national demonstration base of mustard processing.
- Industrial management be promoted and strengthened. Mustard industrial management for 10 years, so as to contract the contract as the main linkage mechanism of "company + base (processing households) + farmers" in the implementation of industrial management to get better. Head cabbage cultivation, semi processing disorder in the past has been gradually growing and processing of orders for the production, purchase the contract change. According to statistics, in 2007, mustard enterprises to establish a base in an area of more than 30 million mu, accounting for 60% of total cultivated area, mustard corporate annual demand for about 70% of raw materials from the purchase contract. Past two years, Fuling District Development mustard professional cooperatives (the Association) 28, the connection process driven more than 600 households households, households of more than 5,600 farmers in the mustard industrialization played an active role.
-Mustard up the comprehensive development of the extension chain to achieve significant results. Mustard products form a full-shaped mustard, mustard and easy listening, bottles, boxed, and exports high-grade mustard mustard several major series from the past more than 20 varieties grown to more than 100 kinds of low-value-added high-salt products, full-shaped mustard gradually with higher added value, the low-salt products to replace, convenient mustard, whole-shaped mustard, mustard proportion of exports from 5.6:3.7:0.7 to 8.4:0.9:0.7 to adjust. Has a larger advantage in product development, while attached to a good start product development. Built five mustard sauce production plant, annual production and sales of 3000 tons mustard sauce; processing households, farmers own brewed year round sales and consumption of 2,000 tons of mustard sauce, soy sauce, mustard the region to achieve sales revenue 10 million yuan, respectively, an increase of 150 over 1998 %, 257%. Since 2000, mustard green leaves, vegetable tip gradually developed in 2007 using 3,000 tons of mustard leaves, producing olives vegetables, pickled cabbage and other 600 tons, sales income of 2.40 million.
(B) mustard industries as the "three rural" problem-solving and regional economic development has made considerable contributions.
- Drive income of the farmers continue to grow. According to statistics, in 2007 farmers from the mustard industry to obtain the per capita cash income of 1090 yuan and net income of 433 yuan, respectively, compared with 755 yuan and 338 additional 1998 yuan, rose by 225.38 percent and 355.79 percent. Among them, planting vegetables and the first sales income 260 million yuan and net income of 145 million, more than a decade ago were up 224.1% and 246.3%; semi-processed 530 thousand tons, to achieve a total income of 4.05 billion, net income of 94 million yuan, than a decade ago were up 194.4% and 189.3% and 135%; farmers in the mustard industry to engage workers, transportation and other net income of 1.08 billion, as compared to 1998 increased 166.3%. In my District, Jiangbei, Yum products such as mustard main towns, a considerable number of farmers more than half of annual income from the mustard, income amounting to several million households in semi-manufactured products abound, and many large annual income of 20 million yuan.
-To solve employed more than 30 million people. Actual employees in the region from the mustard industry in 1998 18.4 million to 301,000, accounting for 47% of employees in the region of society. Among them, mustard production enterprises the number of workers to 7,000 by 4,000 people, including mustard and processing enterprises above designated size employing nearly 6,000 people, accounting for all employees in industrial enterprises above designated size accounted for more than 10%. Mustard cultivation and semi-processing of production personnel from 18 million to 294,000 people.
Finished processing households abound, and many large annual income of 20 million yuan.
- To solve employed more than 30 million people. The region actually employed by the mustard industry in 1998 18.4 million to 301,000, accounting for 47% of region's community of employees. Among them, mustard production enterprises the number of workers to 7,000 by 4,000 people, including mustard and processing enterprises above designated size employing nearly 6,000 people, accounting for all employees in industrial enterprises above designated size accounted for more than 10%. Mustard cultivation and semi-processing of production personnel from 18 million to 294,000 people.
- Stimulating the development of related industries. Mustard industry in driving rapid growth of income of the farmers at the same time, also make a great contribution to industrial development in Fuling. 2000 Fuling District 87 industrial enterprises above designated size have mustard production enterprises 9, 2007, developed to 51, accounting for above-scale enterprises the proportion of households increased 21.6 percentage points; scale associated with cartons and other packaging materials for more than manufacturing enterprises in 2000 by a development to 2007 7. In 2007, the region's total revenue of mustard industry, 22.9 billion yuan, compared with 186% growth in 2000. Among them, the farmers planted vegetables first, processing income of 6.65 billion yuan, refined mustard 1.08 billion sales, packaging, supplies, transportation and other related industries income 490 million yuan.
- To promote regional economic development. 2007 mustard industry, profits and taxes 500 million yuan, 284 percent increase over 1998. Export 14.65 million U.S. dollars, 211.7% increase over 1997.