Search engine optimization is very wide concept and diversified field. It can be divided into two major categories namely – offsite and onsite optimization. So whenever a website is build both of these categories are required to be addressed and worked upon. On-site optimization refers to optimizing your website and its pages for enhancing search engine ranking.

Whereas off-site optimization refers to SEO techniques used outside your website for its search engine positions. Providing backlinks is most widely used offsite technique. Any other website giving backlinks to your website increases the creditability and website traffic to your website. But when you choose another website for backlinks, select those having good online reputation.

For search engine ranking both the types of optimization is important to put your website on top position of search results. When compared which type can be controlled in better way, onsite optimization scores well as it is much simpler to optimize your own website but both of these techniques are important.

Onsite optimization

For example keywords used in Meta tags, website content and navigation links is one trick of carrying out onsite optimization. Meta tags refer to short description about your website that gives information to the user. Maybe the website visitor will not be able to identify this information but search engines do recognize it.

If you have too many images, pictures or flash animations on your website search engines will not be able to identify these elements and would not able to rank the site high. Rankings are based on the keywords/phrases used in the site that are basically search terms used by customers. Therefore websites that have loads of images or movie clippings stand mere chances of getting top ranking positions in major search engines.

Every web page should contain particular keywords or keyphrases and should be given importance. Ideally the percentage of primary keywords in a web page is 3-7%. Your website content should look natural so do not overstuff it with keywords. Go for strategies that are fruitful in long-term.

Offsite optimization

Offsite-optimization gets links to your website from other websites having content with some similarity. In this optimization link extension of the other websites does matter. Some backlinks get more preference that end with extensions like .edu, .gov and .com. These websites have good reputation, as a result it is rather difficult to get backlinks from such websites, but if you manage to get it would be surely profitable.